Communication Persuasion & Engagement (on Social Media)

The book is explaining the most essential building blocks for social media marketing in a simpler and systematic way. The 8 blocks covered in this book are Digital Persuasion Buyers Persona Lead Generation Lead Magnets Social Proofs Content Hubs Call-to-Action and Paid-Owned-Earned Media. This book is useful for media and marketing students who are studying mass communication digital media and social media marketing. It is also useful for Small Businesses Advertising and PR Agencies Media Agencies Digital Marketers and Media Planners. The book can be referred for academic studies social and marketing research and to design effective social media marketing campaigns lead generation media planning content marketing digital PR and branding.