Communications for Volunteers: Low-Cost Strategies for Community Groups

Reach your supporters and build your community.What makes an engaging website? How many social networks do you really need to be on? Are flyers and posters a thing of the past? And why do you even need to market your organisation in the first place?With Communications for Volunteers youll discover the answers to these questions and more. Dr Louise Merrington draws on her experience as a communications consultant journalist author and facilitator to provide simple low-cost ways for community groups to improve their communications and reach their target audiences. In this book youll find: A step-by-step guide to developing a communications strategyAn introduction to design and multimedia - websites photography graphics and moreEasy tips for improving your writing and media skillsA breakdown of all the major social media platforms their advantages and disadvantagesAn overview of email lists and other useful tools such as surveys petitions and crowdfundingAdvice on when to seek professional assistanceFilled with real-life case studies from community groups comprehensive templates and flowcharts and practical hands-on guidance Communications for Volunteers gives you the skills you need to approach communications and marketing with confidence.