Companies Implementation Strategies in Politically Unstable Countries
English

About The Book

This work details the implementation project of a fictive cosmetic company in Columbia. It offers an overview of the industry and a PESTEL analysis regarding Columbia. The SWOT analysis puts forward the threats and opportunities linked to implementing a cosmetic industry in such a country. The use of tools such as the Koch Checklist and Mr. Bertrand Monnet''s risk measurement table finally offer the reader a concrete recommendation.
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