Competing for a Sustainable World

<p>Sustainable innovation requires more than a clear vision and commitment. It requires effective execution and implementation based on an ongoing systematic process of engaging stakeholders to generate the evolving information critical for guiding decision-making developing and implementing business logic for sustainable innovation overcoming decision-making biases by managers creating an opportunity framework to spark creativity and developing effective organizational capabilities to build a sustainable innovation DNA within the organization. Such a capacity provides an organization with the ability to anticipate and overcome internal and external barriers and achieve competitive advantage through sustainable innovation of products services and business models.</p><p>Based on original research current state-of-the-knowledge and relevant examples this book comprehensively outlines and describes the process that managers can undertake to effectively and successfully implement a sustainability strategy that will help them attract and retain managerial talent; increase operating legitimacy and reduce compliance costs; boost stakeholder support; reduce costs through increased efficiency quality reliability safety and responsiveness of existing operations; foster radical innovations in processes products services and new markets; and promote competitive imagination of future products services and business models.</p>