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About The Book
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Author
a provocative new book -- The New York TimesAI-centric organizations exhibit a new operating architecture redefining how they create capture share and deliver value.Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data analytics and AI removes traditional constraints on scale scope and learning that have restricted business growth for hundreds of years. From Airbnb to Ant Financial Microsoft to Amazon research shows how AI-driven processes are vastly more scalable than traditional processes allow massive scope increase enabling companies to straddle industry boundaries and create powerful opportunities for learning--to drive ever more accurate complex and sophisticated predictions.When traditional operating constraints are removed strategy becomes a whole new game one whose rules and likely outcomes this book will make clear. Iansiti and LakhaniPresent a framework for rethinking business and operating modelsExplain how collisions between AI-driven/digital and traditional/analog firms are reshaping competition altering the structure of our economy and forcing traditional companies to rearchitect their operating modelsExplain the opportunities and risks created by digital firmsDescribe the new challenges and responsibilities for the leaders of both digital and traditional firmsPacked with examples--including many from the most powerful and innovative global AI-driven competitors--and based on research in hundreds of firms across many sectors this is your essential guide for rethinking how your firm competes and operates in the era of AI.