Competing On Internet Time: Lessons From Netscape And Its Battle With Microsoft

Competing on Internet time means competitive advantage can be won and lost overnight. In this penetrating analysis of strategy-making and product innovation in the dynamic markets of commercial cyberspace bestselling Microsoft Secrets co-author Michael Cusumano and top competitive strategy expert David Yoffie draw vital lessons from Netscape the first pure Internet company and show how it employs the techniques of judo strategy in its pitched battle with Microsoft the worlds largest software producer. With a new afterword updating the events of the year following publication of the hardcover edition Competing on Internet Time is essential and instructive reading for all managers engineers and entrepreneurs who want to succeed in ultra-fast-paced markets. Managers in every high-tech industry will discover a wealth of new ideas on how to create and scale up a new company quickly; how to compete in fast-paced unpredictable industries; and how to design products for rapidly evolving markets.