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About The Book
Description
Author
<i>Competitive Strategy for Media Firms</i> introduces the concepts and analytical frameworks of strategic and brand management and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise
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Details
ISBN 13
9780805862119
Publication Date
-18-05-2006
Pages
-256
Weight
-352 grams
Dimensions
-152x229x13.75 mm
