Competitiveness of an Indian industry A case Study

The competition in India has been increased after the globalization. We cannot improve the performance of a company until we cannot measure it. So the measurement of competitiveness is essential. In this book various models or frame works which are used for measuring the competitiveness have been discussed and the competitiveness of a company has been measured by using APP model. So this book may help that how we can identify the weak area of our company or organization by measuring the competitiveness and finally we can improve these weak areas.