Complaint management as a tool for product optimisation

Until now customer satisfaction and CRM have always been at the forefront of complaint management. This book is a guide for anyone who wants to increase their profits while reducing customer churn. The tips are easy to implement and can be applied to any company in any industry whether service or manufacturing. Learn how easy it is to maintain your position in the market or expand your existing market share. Not only will you retain your customers but they will also bring new customers with them. With this book you can move your business forward and leave the competition behind.