Complex Sales Playbook: A Psycho-Scientific Process for Closing Big Deals

Stephen Foley spent twenty-five years as a vice president of sales for technology enterprises ranging from startups to companies divisions earning more than $150 million. Through experiences during which his teams sold a billion dollars in technology Foley became a complex sales coach-building executing and running plays to drive revenue growth for the companies for which he worked. Now Foley shares his selling methodology-the Psycho-Scientific Sales Process a simple but powerful process for anyone in the business of selling complex products or expensive solutions to corporations and government entities. Incorporating real-life examples he discusses nine topics that teach salespeople to become A-players and help them close multi-million dollar enterprise-wide deals. From setting goals to understanding prospecting to negotiating the sale Complex Sales Playbook presents a host of lessons and techniques to help sales executives reach their full financial potential.