Concept to Market: Application of Design Thinking to 14 Sectors

About the Book -“Concept to Market: Application of Design Thinking to 14 Sectors” is a great place to start if you’re interested in exploring new ways of addressing problems and embracing change. This book is an all-inclusive guide to understanding applying and becoming an expert in the principles of design thinking.Look at 14 real-life examples that show how design thinking has changed businesses from huge tech companies to fledgling startups. Learn about the human-centered approaches that help teams empathize with users transform problems into opportunities create groundbreaking prototypes and develop products that people want to use.This book is particularly beneficial for Academicians Businesses and Start-ups who wish to delve into the field of design thinking.About the Author -Dr. Sapna Modi an esteemed Ph.D. holder in Management is a seasoned professional who channels her extensive experience and unwavering passion into the field of “Design Thinking.” With over 25 years of enriched corporate and academic experience she currently serves as the Dean at IES Management College and Research Center Mumbai.Beyond her academic pursuits Dr. Modi is a dedicated Rotarian actively contributing to projects spanning environmental conservation skill development community upliftment youth development and rural education. Her commitment to Rotary is exemplified through diverse leadership roles including serving as the past President of the Rotary Club of Kharghar Midtown Assistant Governor and District Resource Trainer for Rotary District 3131.Renowned as a motivational speaker she has shared her insights at various youth seminars embodying her dedication to inspiring and empowering youth. She has conducted various Management development programs and Faculty development programs in the areas of Marketing Sales Product development and Design thinking.