Conceptual Metaphors of Romantic Love in Western Comic and Japanese Manga

Seminar paper from the year 2009 in the subject Communications - Broadcast and entertainment grade: 10 University of Groningen (Faculty of Arts ) course: Language Communication and Culture language: English abstract: According to Lakoff and Johnson (1980) metaphors involve a mapping of a tangible source domain on an intangible target domain and enable therefore the expression of concepts difficult to verbalise as such. ROMANTIC LOVE is one of these concepts. Indeed romantic love is commonly thought of as a mysterious emotion which it is notoriously difficult to pin down. [...] Various authors in various disciplines have expressed the view that this is a concept that is difficult to grapple with and define (Kövecses 1986). By analysing the conceptual metaphors used to describe ROMANTIC LOVE in conventionalised language Kövesces succeeded to describe the constituents and structure of this concept.Kövecses research on the concept of ROMANTIC LOVE and the cultural variation of metaphor is based exclusively on verbal evidence. As Charles Forceville (2005:69) acknowledged in the interest of enriching insights into ideological conceptual metaphors non-verbal and multimedial representations need to be investigated as well; mostly in order to break the vicious cycle of saying that verbal metaphoric expressions are evidence of conceptual metaphors and then saying that we know that because we see conceptual metaphors expressed in language (Cienki 1998). The present paper aims to extend Kövecses research by analysing the visual expression of ROMANTIC LOVE and its cross-cultural variation in comics. Indeed as Forceville (2005:71) mentioned comics are a good source of pictorial data for such a project: unlike for instance realistic photographs and live-action films which are more or less 'naturally' mirror real-life manifestations of emotions comics and cartoons make use of stereotypical exaggerations and of a rudimentary 'sign-system' very much like a