Conservation Marketing: The Case of VGT in Illuababora Zone

The immerging of conservation marketing into the economy of smallholder farming households has long-term benefits. The book documents the knowledge acquired on VGT as a conservation tool while the marketing aspect is a new phenomena that have increased increased smallholders annual revenues. The book is therefore useful for policy makers farmers and extension agents involved in environmental protection; in formulation policies and strategies to boost a new model; that is Optimization of Conservation and Cash Benefits.