Consumer Awareness and Consumption Patterns: Case of Food Consumption.

In recent years it seems that consumers are generally uncertain about the safety and quality of their food and their risk perception differs substantially from that of experts. Unhygienic food these days has become a very serious issue these days and consumer’s awareness level is not up to the certain level about consumption patterns of food. The aim of this contribution is to provide a better understanding to find out the consumers awareness and their consumption patterns.