Consumer Behavior

<p><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Understand What Drives Consumer Decisions!</strong></p><p></p><p><em style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Consumer Behavior: Attitude Intention and Choice Behavior</em><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> by </span><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Naresh Malhotra</strong><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> delves into the intricate psychological and behavioral factors that shape consumer preferences and decision-making. This volume in the </span><em style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Legend in Marketing</em><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> series explores how </span><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>attitudes are formed how they influence purchase intentions and ultimately how consumers make choices.</strong></p><p></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Drawing from </span><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>cutting-edge research</strong><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> and real-world applications this book examines key topics such as </span><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>brand perception social influence decision heuristics and the role of emotions in purchasing behavior</strong><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>. It also provides insights into how </span><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>marketers can predict and influence buying decisions</strong><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> through strategic messaging advertising and consumer engagement.</span></p><p></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Designed for </span><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>marketing professionals researchers and business leaders</strong><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> this book serves as an invaluable resource for anyone looking to understand </span><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>the psychology behind customer choices</strong><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>.</span></p><p></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> </span><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Gain deeper insights into consumer attitudes and decision-making-order your copy today!</strong></p>