Consumer Behavior

<p class=ql-align-justify><span style=background-color: rgba(248 248 248 1); color: rgba(0 0 0 1)>At present project management is facing a lot of contextual changes such as rapid changes in the modern consumer's desires inflation in world economies growing consumer awareness and consumer protection movements. The changes require proper solutions which care for consumer needs and the public interest while achieving the business aim of profit-making. Seeking easy solutions for marketing problems aggravates matters due to the complexity of consumer behavior and the intricacy of related factors. In addition management often suffers from lack of relevant information necessary for proper decision-making. Therefore it is imperative to understand the intricacies of behavior motives calculate the costs of alternative marketing strategies and gather the information needed for competent decision-making. These requirements are considered essential for modern management.</span></p>