Consumer Behavior in Action

<p>Consumer Behavior in Action is a down-to-earth highly engaging and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises in self-contained units each with its own applications. Learning objectives background and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list review questions and a solid summary to help initiate further student research. </p><p>The author’s practical focus and clear conversational writing style combined with an active-learning approach make this textbook the student-friendly choice for courses on consumer behavior.</p>