English
Paperback
₹1839
₹1870
1.66% OFF
(All inclusive*)
Delivery Options
Please enter pincode to check delivery time.
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Looking to place a bulk order? SUBMIT DETAILS
Piracy-free
Assured Quality
Secure Transactions
About The Book
Description
Author
This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers and guide the breakthrough strategies in marketing.
Piracy-free
Assured Quality
Secure Transactions
Delivery Options
Please enter pincode to check delivery time.
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Details
ISBN 13
9781947441149
Publication Date
-25-02-2018
Pages
-198
Weight
-276 grams
Dimensions
-152x229x10.66 mm
