Consumer Behavior

<p><b>Women and shopping: why is it important? It's important because as a business owner you've probably realized you're missing a market segment for your product and you're not sure who or why.</b> It's important because as a CEO you realize women have tremendous consumer spending power and are crucial to survival in the competitive retail industry in America.</p><p>This book details facts that could help any retailer or product manager including:</p><ul><li>women control over $20 trillion in consumer spending;</li><li>they are better educated;</li><li>they have more financial power;</li><li>they have greater decision making abilities;</li><li>and they have more mobility than any previous generation.</li></ul><p><i>Consumer Behavior: Women and Shopping</i> provides a fascinating insight into women's shopping habits and motivations-their many choices about when and where to shop. <b>Retailers and business managers need to understand a woman's needs and wants in order to attract and maintain their business.</b></p>