Consumer Behaviour

<p><b>With this textbook students will learn the concepts theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape.</b><br> <b><br> <i>Consumer Behaviour </i></b>combines theoretical underpinnings with real-world practice to provide comprehensive up-to-date coverage of the subject. It explores how consumer behaviour has evolved with the impact of technology personalization and sustainability on perception and decision-making. This textbook is ideal for postgraduate students taking modules on Consumer Behaviour as part of their Marketing degrees. <p/> Features include: <br>- Chapters on the psychological and social dynamics of consumer behaviour and the scientific foundations of learning and memory in brand engagement.<br>- Examination of the role of AR/VR and the metaverse in retail experiences live streaming and voice commerce as well as quantum computing and the importance of good UX design.<br>- Ethical considerations of the digital consumer landscape including privacy and data concerns. <br>- Learning outcomes key terms a glossary and exercise questions international examples throughout to help develop critical thinking.</p>