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About The Book
Description
Author(s)
Written by respected marketing academics this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject helping students grasp marketing applications at both individual and market levels.
Piracy-free
Assured Quality
Secure Transactions
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
₹19116
Out Of Stock
All inclusive*
Details
ISBN 13
9781529730845
Publication Date
-27-11-2021
Pages
-376
Weight
-769 grams
Dimensions
-191x235x22.23 mm
