Consumer Behaviour

In this book we explore the fascinating aspects of consumer behavior. Looking at a number of stimulating and thought-provoking chapters some of these are quickly identified with us being a consumer and others may be surprising and we want to read it. When we watch an ad on TV talk to friends about a movie we just saw brush our teeth go to a ball game buy a new DVD or even throw away an old pair of shoes. With assurance for being a consumer reaches into every part of our lives. Given its prevalent nature the study of consumer behavior has its relevancy for areas such as marketing. Consumer Behavior = Psychological + Personal + Social + Cultural  Psychological = motivation personality perception learning beliefs and attitudes Personal = age and life-cycle stage occupation lifestyle personality Social = reference groups family roles and status Cultural = culture subculture social class system This formulae of factors of consumer behaviors should be applied to everything whether you purchase a packet of cornflakes or a trendy car.