Consumer Behaviour and Marketing Communications
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About The Book

Consumer behavior and marketing communications are two critical components of any successful marketing strategy. Understanding consumer behavior is crucial for marketers as it helps them identify and satisfy the needs and wants of their target market. On the other hand effective marketing communications can create awareness influence consumer behavior and drive sales. This book on Consumer Behavior and Marketing Communications aims to provide a comprehensive and practical overview of these two c
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Details

ISBN 13
:
9788119079346
Publication Date
:
01-04-2023
Pages
:
220
Weight
:
208 grams
Dimensions
:
139.7x215.9x9.09 mm