*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
₹279
₹299
7% OFF
Paperback
Out Of Stock
All inclusive*
Notify me when the book is back in stock
About The Book
Description
Author
Consumer behavior and marketing communications are two critical components of any successful marketing strategy. Understanding consumer behavior is crucial for marketers as it helps them identify and satisfy the needs and wants of their target market. On the other hand effective marketing communications can create awareness influence consumer behavior and drive sales. This book on Consumer Behavior and Marketing Communications aims to provide a comprehensive and practical overview of these two c