English
Hardback
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About The Book
Description
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<p>This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how consumers process it.</p>
Piracy-free
Assured Quality
Secure Transactions
Delivery Options
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*COD & Shipping Charges may apply on certain items.
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Details
ISBN 13
9780367532833
Publication Date
-24-12-2020
Pages
-108
Weight
-211 grams
Dimensions
-138x216x7.55 mm
