Consumer Behaviour Dimensions

This book offers a comprehensive exploration of consumer behavior blending historical perspectives with contemporary developments. It delves into foundational theories while examining emerging trends shaped by technology culture and global markets. Through a critical review of preceding literature and insightful analysis the book expands on established dimensions of consumer behavior providing practical implications for researchers marketers and business leaders. It serves as a definitive guide for understanding the evolving nature of consumer decision-making in a rapidly changing environment.