CONSUMER BEHAVIOUR IN MALLS AND LOCAL VENDORS IN MUMBAI

What we call consumer behaviour in the field of marketing is what buyers do and how they decide to use a product. Every action taken by a consumer in relation to a product is considered part of consumer behaviour from the choice to purchase through the manner in which the product is used and whether or not more purchases are made. Consumer behaviour can be influenced by a variety of things such as Individual including demographic information such as age gender and annual income Family and friends oriented Religious and cultural norms