Consumer Buying Behavior on Instant Food Products: A Research Approach

The book covers all aspects of Consumer Buying behaviour on Instant food products. Instant food industry is one of the blooming industries in India. India has a flourishing market with various socio-economic groups of consumers all around the nation. Instant Food Industry in India has evolved with the changing lifestyles of the young Indian population. The book classifies the factors that influenced to purchase instant food products. The book helps the consumer to create brand awareness as well as helps the marketer to retain the existing consumers and to attract new consumers of instant food products.