Consumer Culture

THE RISE OF CONSUMER CULTURE/Chapter 1: Capitalism and the Consumer Revolution/Consumption Production and Exchange/The Genesis of Consumer Capitalism/From Courts to Cities from Luxuries to Fashion/Chapter 2: The Cultural Production of Economic Value/Commodity Flows Knowledge Flows/The Invention of the Consumer and the cultural trajectories of good/Consumer Society as Historical Type/THEORIES OF CONSUMER AGENCY/Chapter 3: Utility and Social Competition/The Sovereign Consumer/The Limits of Economic Rationality/Fashion Style and Conspicuous Consumption/Beyond Emulation/Chapter 4: Needs Manipulation and Simulation/From Commodity Fetishism to Critical Theory/Nature Authenticity and Resistance/Post-Modern Pessimism /Social Relations and Consumption/Chapter 5: Taste Identity and Practices/Taste and Distinction/Cultural Classification and Identity/Appropriating Commodities/Ambivalence and Practice/THE POLITICS OF CONSUMPTION/Chapter 6: Representation and Consumerism/The Anti-Consumerist Rhetoric and the Apology of Consumption/Advertising Cultures and their Languages/The Functions and Meanings of Ads/Ideology Social Differences and Consumerism /Chapter 7: Commodities and Consumers/Commoditization and De-commoditization/Goods Values and the Boundaries of Commoditization /The Normalization of Consumption/Chapter 8: Contexts of Consumption/Leisure Commercial Institutions and Public Places/The Home the Commercialization of Feelings and Cultural Consumption/Local Consumption in Mcdonaldized settings/Alternative Consumption and Social Movements