Consumer Experiences and Emotion Management

Emotions can organize cognitive processes or disorganize them be active or passive lead to adaptation or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers' life. Further the challenges that marketers and researchers face in today's global markets are to understand the expression of the emotions or consumer emotional experience. The purpose of this book is to emphasize the value of emotions and explore mental behavioral and emotional dimensions that affect consumers of all age groups societies and cultures. This book is an excellent reference for students executives marketers researchers and trainers. It includes the different elements of emotion evidence of how emotions govern and organize consumer life and emotion and individual functioning including psychological disorders and well being.