Consumer Online Shopping Behaviour

About The Book

The book is aimed at providing a comprehensive understanding on e-retailing environment and online consumer behaviour. A detailed discussion is made on consumer online buying experience influence of perceived benefits and risks on consumers’ shopping behavior and consumers’ perceived value related to online shopping. This book gives a unique experience to the readers as it contains textual information as well as a case study based on empirical research.
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Piracy-free
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Assured Quality
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