English
Hardback
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About The Book
Description
Author(s)
<p>This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers and analysis of emerging trends in Asia this book will interest academics in market research and product design.</p>
Piracy-free
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Review final details at checkout.
Details
ISBN 13
9780367430368
Publication Date
-18-08-2022
Pages
-164
Weight
-335 grams
Dimensions
-156x234x10.43 mm
Imprint
-TAYLOR AND FRANCIS GROUP LIMITED
