Consumer perception on quality attributes of dairy products

Food consumption over the recent years has diversified itself as a result ofrapid progress in the production of food which made India’s food basket varied and rich with milk and milk products accounting for an increasingly larger share. Growing health consciousness and awareness of healthy nutrition have increased consumer demand for dairy products. India is the world’s largest consumer of dairy products as it consumes almost 100% of its own milk production and even started to import as the demand is skewed towards dairy products. Growing human population increasing urbanization rising domestic incomes and changing lifestyles in the country have led to increasing demand for dairy products. Today’s consumers are placing increasing importance on food quality food safety and environmental quality more than ever. From the consumer point of view the price for the dairy products will be fixed based on quality attributes like colour texture fat content freshness taste nutrition and safety.