Consumer Protection Automated Shopping Platforms and EU Law

<p>This book looks at two technological advancements in the area of e-commerce which dramatically seem to change the way consumers shop online. In particular they automate certain crucial tasks inherent in the ‘shopping’ activity thereby relieving consumers of having to perform them. These are shopping agents (or comparison tools) and automated marketplaces. It scrutinizes their underlying processes and the way they serve the consumer thereby highlighting risks and issues associated with their use. The ultimate aim is to ascertain whether the current EU regulatory framework relating to consumer protection e-commerce data protection and security adequately addresses the relevant risks and issues thus affording a ‘safe’ shopping environment to the e-consumer.</p>