Consumer Protection in E-Retailing in ASEAN

<b>This book examines how consumers are protected on the online marketplace in the context of ASEAN countries.</b><p>While many sectors have been badly affected by the COVID-19 pandemic e-retailing is one of the booming sectors during this period. Actually the e-retailing sector was already booming even before the global pandemic. Although e-retailing offers many opportunities for businesses and consumers there are several issues associated with e-consumer protection.</p><p>This book examines how consumers are protected on the online marketplace in the context of ASEAN countries.</p><p>Specifically this project: (i) Discusses the six issues of e-consumer protection (e.g. information about transaction product quality privacy security redress and jurisdiction); (ii) Examines the policy/governance approach adopted by different sectors to address the issues of e-consumer protection; and (iii) Proposes a multi-sector governance framework for e-consumer protection.</p><p>Three short case studies on Lazada in Singapore Shopee in Vietnam and Zalora in Malaysia are also included to illustrate how well-known e-retailers protect their e-customers.<p><p>Overall this book is interdisciplinary including research on consumer protection governance management and policy/regulation. It provides sources of information and knowledge which focus on both theoretical and practical aspects of e-consumer protection in ASEAN countries. Also the roles from different sectors are examined to produce comprehensive findings and analysis of the governance process.</p>