CONSUMER RELATIONSHIP MANAGEMENT: THE MARKETING CONCEPT
by
DR. KAMLESH VARVADIYA
English
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Piracy-free
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Assured Quality
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Secure Transactions
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Fast Delivery
Sustainably Printed
Sustainably Printed
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About The Book

This concept of the book is extended by Gro¨nroos to include channels and some operational aspects. “Relationship marketing is to establish maintain and enhance relationships with customers and other partners at a profit so that the objectives of the parties involved are met”.
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