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English
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About The Book
Description
Author(s)
<p><em>Consumer Research: Postcards from the Edge</em> is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:<br> * chronicle composition and fabulation in consumer research<br> * postmodern approaches to pluralism in consumer research<br> * marketing in cyberspace<br> * poststructuralism in marketing<br> * semiotics in marketing and consumer research</p>
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Details
ISBN 13
9780415156844
Publication Date
-18-12-1997
Pages
-428
Weight
-697 grams
Dimensions
-156x234x23.99 mm
