English
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About The Book
Description
Author
This collection of essays provides a personal thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry and presents a picture of how consumer research has grown and developed over the past 25 years.
Piracy-free
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Details
ISBN 13
9780803972971
Publication Date
-01-06-1995
Pages
-432
Weight
-582 grams
Dimensions
-152x229x24.41 mm
