Consumer Sense of Self and Identity

<p><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)><em>Consumer Sense of Self and Identity</em></strong><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> explores how our possessions purchases and consumption habits are deeply intertwined with how we define ourselves. In this landmark book </span><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Russell W. Belk</strong><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> presents a compelling body of work that illustrates how identity is constructed expressed and transformed through the things we own and consume.</span></p><p></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>From the concept of the </span><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>extended self</strong><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> to studies on self-gifting digital identities and status signaling Belk reveals how consumption is not just functional but expressive-shaping both how we see ourselves and how we are perceived by others. He addresses how age gender and culture impact consumer identity and how branding influences personal narratives.</span></p><p></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Ideal for readers in consumer research psychology sociology and marketing this book uncovers the subtle but powerful ways in which consumption helps build and communicate our identities in a complex image-driven society.</span></p><p></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>This book in the </span><em style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Legend in Consumer Behavior</em><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> series is a foundational text in understanding consumer identity.</span></p><p></p>