Consumer Vulnerability

<p>Consumer vulnerability is of growing importance as a research topic for those exploring wellbeing. This book provides space to critically engage with the conditions contexts and characteristics of consumer vulnerability which affect how people experience and respond to the marketplace and vice versa.</p><p></p><p>Focussing on substantive ethical social and methodological issues this book brings together key researchers in the field and practitioners who work with vulnerability on a daily basis. Organised into 4 sections it considers consumer vulnerability and key life stages health and wellbeing poverty and exclusion. Methodologically the chapters draw on qualitative research employing a variety of methods from interview to the use of poetry film and other cultural artefacts. </p><p></p><p>This book will be of interest to marketing and consumer research scholars and students and also to researchers in other disciplines including sociology public policy and anthropology and practitioners policy makers and charitable organisations working with vulnerable groups.</p>