Consumerist Orientalism

In a postmodern world of globalised capital how does the concept of Orientalism inform understandings of cultural exchange? In this detailed and wide-ranging examination Arab popular culture is explored in its relation to American culture and capitalism. Offering new insights on Edward Said's longstanding theoretical lens <i>Consumerist Orientalism</i> presents an updated conceptual framework through which to understand the intercultural relationship between East and West exploring a wide range of cultural production; from an Oscar-nominated Jordanian film to Turkish-Arab soap operas and Arab-diaspora rap. Drawing on key contemporary critical thinkers and in-depth cultural analysis the relationship between capitalism postmodernism and Orientalism is explored with fresh insights making this essential reading for students of Middle Eastern culture globalisation and postcolonial studies.