Consumers' Awareness and Intention to Purchase Organic Vegetable

Organic agriculture has received attention in recent decade on account of its biological feature so agricultural institutions have been formed and developed enormously in organic field at the present time in Cambodia. Hence this research is to identify organic market trend organic consumers'' profile organic consumers'' awareness consumers'' knowledge of organic vegetable certification and the factor influences consumer''s intention to purchase organic vegetable through descriptive statistics chi-square factor analysis correlation analysis and multiple regression analysis which was conducted in Phnom Penh City where is the best place selling organic products majority in Cambodia. Data was collected in front of several supermarkets by structure questionnaire within 456 respondents.