Consuming Atmospheres

<p>Atmosphere is a term often used in everyday life to describe how a consumption space feels and has long been an important theme within marketing. There has been renewed interest in atmosphere over recent years in marketing and beyond with the concept at a crucial point in its development. However research about atmosphere is often confined into disciplinary silos.</p><p><em>Consuming Atmospheres</em> unsettles such disciplinary boundaries by delivering an interdisciplinary collection of cutting-edge work on atmosphere and consumption. Specifically the book brings together experts from various disciplinary backgrounds to explore how atmospheres are designed experienced and researched. Within these three thematic parts organising the collection atmosphere is explored across a range of consumption and geographic contexts including pop-up stores music festivals tourist spaces town centres sports stadia amusement arcades food and drink urban squats and seaside piers across England Scotland Denmark and Slovenia.</p><p>The book will appeal to academics and postgraduate students within marketing and beyond given the chapter authors have backgrounds in marketing consumer research geography sociology youth studies art and design place management and law. It may also be of interest to practitioners endeavouring to co-create more effective consumption atmospheres such as marketers retailers and place managers.</p>