Contemporary Issues and Prospects in Business Development in Africa


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About The Book

<p>Celebrating the 20th anniversary of the <i>Journal of African Business</i> this book delves into contemporary issues in business and business knowledge development in Africa.</p><p>This collection of eight chapters—by fourteen distinguished scholars based in Africa Europe and North America—covers anticorruption strategies; domestic credit and export diversification; the challenges of doing business in African countries; the emergence of African endogenous businesses; board gender diversity; governance and performance of strategic alliances; customer-centric marketing in Africa; and the intellectual development of the <i>Journal of African Business</i> as the premier research outlet for African business since its inception in 2000. Each chapter offers a cogently differentiated perspective about business growth or business knowledge development in Africa. </p><p>Made up of contributions which are vividly and ingeniously written to be accessible to decision-makers and other non-experts this book will be of interest to all those researching the development of business in Africa. This book was originally published as a special issue of the <i>Journal of African Business.</i></p>
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