Contemporary Issues in Marketing

<p><i>Contemporary Issues in Marketing</i> provides an innovative approach to learning about key marketing concepts based on a collaboration with <i>Marketing Week</i>. <p/>This book provides an overview of the main elements of marketing together with the key issues in contemporary marketing explored through the reproduction of significant clippings from<i> Marketing Week</i>. Questions on these clippings can be used as assignments and seminar topics whilst answers and possible 'problem solving' approaches are suggested.</p>