Contemporary Marketing Mix for the Digital Era

Effective Marketing Is Necessary For The Success Of A Product Service Or Business And With The Pervasive And Every Increasing Use Of The Internet By The Target Markets All Marketers Need To Include The Internet In Their Marketing Plan. Dr. Nik Tehrani Explains The Importance Of E-Marketing And Presents The Relationship Of E-Marketing To E-Business. The Exponential Growth Of E-Commerce Has Changed The Face Of Retail And Service Marketing. To Remain Competitive In The Marketplace All Marketers Must Include The Virtual World Of Marketing In Their Plans Thus Helping Sellers Develop Various Marketing Strategies. Marketers Are The Sellers' Tool And Contemporary Marketing Mix For The Digital Era Is The Tool For Successful Marketers. Traditionally The Marketing Strategy Consists Of The 4 Ps: Product Price Place And Promotion. However To Develop A Contemporary Marketing Strategy Which Includes The Virtual World Other Components Need To Be Looked Into. Dr. Tehrani Illustrates The 11 Ps Required For A Successful E-Marketing Strategy. The 11 Ps Of E-Marketing Strategy Are An Expansion Upon The Main 4 Ps. The Reader Is Adeptly Shown How People Partnership Productivity Personalization Physical Image Protocol And Privacy Are Elements Of Contemporary Marketing. This Book Illustrated With Practical Examples And Case Studies Summarizes These 11 Ps Explores The Internal And External Customers Of All Sellers Products Both Tangible And Intangible That Are Offered By The Sellers The Partnerships That Help The Sellers Maintain A Steady Flow Of Products And The Pricing Structure Of E-Products. Making Intangible Products Tangible The Methods Required To Push Products As Well As The Change Of Personalized Services Adapted To The Internet Are Covered; All In Order To Help Marketers Learn What Is Required By The Sellers To Sell Their Products Effectively. This Book Additionally Includes A Comprehensive Look At E-Business Privacy Issues And Laws As Well As Respect And Maintenance Of International Protocols. This Book Is Written For The Marketing Professionals Industry Practitioners Academicians And Students Alike So They May Hone Their Marketing Skills And Keep Up With The Latest Trends In The Marketing Filed. Dr. Tehrani Addresses The Changing Marketing Environment And The Way To Effectively Change Marketing Strategies To Meet The Needs Of Conventional Marketing By Changing And Expanding Marketing Strategies.