English
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About The Book
Description
Author
This book deals with the basic essentials in contemporary marketing research. It has been specifically written to meet the requirement of the MBA second year Sem II students of Savitribai Phule Pune University as per the prescribed syllabus. However it is useful as a text book to the MBA/PGDBM students of other Indian Universities. Its special features are 1. Lucid explanations of the theoretical principles 2. Solved numerical examples in certain chapters 3. Appropriate exercises at the end of each chapter
Piracy-free
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Details
ISBN 13
9789383572885
Publication Date
-01-01-2015
Pages
-216
Weight
-390 grams
Dimensions
-178x254x11.7 mm
