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About The Book
Description
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This book deals with the basic essentials in contemporary marketing research. It has been specifically written to meet the requirement of the MBA second year Sem II students of Savitribai Phule Pune University as per the prescribed syllabus. However it is useful as a text book to the MBA/PGDBM students of other Indian Universities. Its special features are 1. Lucid explanations of the theoretical principles 2. Solved numerical examples in certain chapters 3. Appropriate exercises at the end of each chapter
Piracy-free
Assured Quality
Secure Transactions
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
₹220
Out Of Stock
All inclusive*
Details
ISBN 13
9789383572885
Publication Date
-01-01-2015
Pages
-216
Weight
-390 grams
Dimensions
-178x254x11.7 mm
