Contemporary Processes of Text Typeface Design

<p>This book addresses the paucity of published research specifically dealing with knowledge of text typeface design processes. </p><p>Dr Michael Harkins uses a Grounded Theory Methodology to render a tripartite theory resulting in explanation and description of the processes of text typeface design based upon the evidence of subject specific expert knowledge from world-leading practitioners including Matthew Carter Robin Nicholas Erik Spiekermann and Gerard Unger. </p><p>The book will be of interest to scholars working in design research design epistemology design process typography type design information design and graphic design.</p>