Contemporary Product Development

<p><em>Contemporary Product Development: A Focus on Innovation</em> engages learners with a proven framework to design develop and go to market with innovative products that solve consumer problems while also supporting the mission values and brand of the company which created them.<br /><br />The book's framework the Go-To-Market Aura Plan (GT-MAP) emphasizes two key practices for innovative product development-speed and creating aura. This dual approach includes an overview of critical concepts in neuroscience sustainability and product design methods as well as a demystification of the step-by-step iterative processes critical to introducing a high-performing product to market as quickly and effectively as possible. Simultaneously the approach builds interest among consumers with proven techniques that gain attention foster excitement and then convert consumer excitement into demand well before a product is launched.<br /><br />The text describes how to inspire designers and developers to create innovative high-performance products that consumers crave through exceptional communication team building presentation and validation and prediction of a product's performance pre- and post-launch to ensure its success.<br /><br />Designed to inspire innovation <em>Contemporary Product Development</em> is an ideal resource for courses in business especially those with focus on product development.</p><p><strong>Keith Edmund Ferguson</strong> holds a D.B.A. from Kennesaw State University. He serves as a faculty member in the Department of Marketing and entrepreneur-in-residence at Florida State University.</p><p><strong>John Sztykiel</strong> is the CEO of Created to C a company that creates and accelerates transformational initiatives and businesses. He previously served as the president and CEO of Spartan Motors Inc.</p><p><strong>Moss Ingram</strong> is an associate professor at Grand Rapids Community College and a co-recipient of an Edison Award for Innovation. He holds an M.F.A. from Queens University of Charlotte.</p>