Contemporary Strategic Marketing

An extremely fluent and effective text designed to be a complete resource for single semester modules this new edition has a unique combination of text case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory.<br/><br/>Accompanying online resources for this title can be found at bloomsburyonlineresources.com/contemporary-strategic-marketing-2e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.