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About The Book
Description
Author
This research analyzes the crisis communication messages of the two organizations: British Petroleum (BP) and Tokyo Electric Power Company (TEPCO). The study looks at the organizations'' press-releases Facebook updates and tweets. The research looks at detecting four main themes in the companies'' crisis communication messages: trust collaboration commitment and interactivity. This study then goes on to look at the crisis communication strategies.
Piracy-free
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*COD & Shipping Charges may apply on certain items.
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Details
ISBN 13
9783659714481
Publication Date
-01-06-2015
Pages
-64
Weight
-101 grams
Dimensions
-150x220x3.89 mm
